Print and OOH
Print and Mall Signage
Mall Signage
Carolinas Panther's In-Stadium Signage
CHS: Take The Ball Campaign
In Mid-2012, Campbell Ewald launched its first work for Carolinas HealthCare System. Promoting their health and wellness programs and leveraging a sponsorship deal they have with Carolina Panthers quarterback Cam Newton.“Take the Ball” features Cam and encourages individuals to take command of their health through fitness, weight management and nutrition, stress management and health screenings. The work features two TV spots, “Take the Ball” and “Celebrate”, the latter one showing folks who have just made healthy lifestyle choices mimicking Cam Newton’s signature touchdown move. Other campaign elements include radio narrated by Mick Mixon (announcer for the Carolina Panthers), print, online videos, OOH, online advertising, and TakeTheBall.org website design.