“I’m Good” is an easy way for people to reject smoking without killing the mood. By simply saying the phrase, it alleviates the pressure and frees them from the situation. More than that, it’s an empowering self-affirmation that helps teens realize their own uniqueness and provides them a different way of achieving cool rather than smoking. You’re better than tobacco.
So when someone offers you some, just say I’m good.
So when someone offers you some, just say I’m good.
“Consequences” Script
VO (spoken word): Zits last longer // craving gets stronger. // Facial hair grows on the chick // that don’t want it. // 1 of 3–will get a disease. // Verify that with the CDC. // 1 of 5 deaths–tobacco caused. // Stop a guys growth–penis paused.
VO (Hook): If a person ask–“wanna smoke?” Say “I’m good” and–let that soak..
VO: You’re better than tobacco. So when someone offers you some, say I’m Good.
Many of today’s teens have two things in common: an incredibly short attention span and a Tumblr account. Because of this, the “I’m Good” website would be a constantly evolving Tumblr page that would always showcase something new. From memes to social media content, this page would enable us to interact with teens on a network that they’re already active on.
I’m Good & GoodWoodNYC Collaboration
To encourage teens to physcially express themselves in an alternative anti-tobacco way, I’m Good would collaborate with GoodWoodNYC to create branded chains, glasses, iPhone and iPod cases.
GoodWoodNYC combines both art and fashion by designing, engraving, and assembling wooden accessories. In the past, GoodWood has collaborated with brands such as Nike 6.0, DC Shoes, Mishka, and Famous Stars and Straps. Because every GoodWood piece is hand-made, each one represents uniqueness—a quality that the I’m Good brand believes in.
The “I’m Good” message can also be translated for the Hispanic audience.