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Jordan: "It's gotta be the shoes"
This conceptual information brochure was inspired by one of my favorite campaigns, starring Michael Jordan and Mars Blackmon (Spike Lee). It feature tidbits such as: MJ was ready to switch brands but Tinker Hatfield remembers how the Air Jordan III changed his tune, “He went from being cranky and ready to leave the company to being fully engaged in looking at this new creation that he was going to wear. After, he told me his dad took him aside to chew him out and to stress that Nike would do a good job for him for the rest of his career.”