UNDERSTANDING SPORTS FANDOM
PROJECT: Research, Strategy
CLIENT: AT&T
ROLE: Creative Direction, Research, Strategy, Video Editing
The main objective of this study was to seek and understand the various stages of sports fandom. This included uncovering user behaviors, their motivations and pain points. The results of this qualitative study was to inspire the DIRECTV's product experience strategies, including the 2018 NFL Sunday Ticket app.
FUTURE OF HOME SECURITY ENTERTAINMENT
PROJECT: Research & Development
CLIENT: DIRECTV
ROLE: Creative Direction, Research, Strategy, Video Editing
The main objective of this study was to seek and understand the various stages of sports fandom. This included uncovering user behaviors, their motivations and pain points. The results of this qualitative study was to inspire the DIRECTV's product experience strategies, including the 2018 NFL Sunday Ticket app.
766 MILLION CONNECTIONS
PROJECT: Video, Data Visualization
CLIENT: OnStar
ROLE: Art Direction, Storyboard Artist
The main objective of this study was to seek and understand the various stages of sports fandom. This included uncovering user behaviors, their motivations and pain points. The results of this qualitative study was to inspire the DIRECTV's product experience strategies, including the 2018 NFL Sunday Ticket app.
ONE HEALTHY HABIT
PROJECT: Video Campaign
CLIENT: Carolinas Healthcare Systems
ROLE: Art Director, Copywriter
Staying healthy and living a long life starts with preventive healthcare. Carolinas HealthCare System's campaign looked to create awareness and educate fellow Carolinians in starting one healthy habits
CONNECTED BY ONSTAR
PROJECT: Website
CLIENT: General Motors
ROLE: User Experience, Interaction Design, Art Director
The Connected by OnStar websites highlighted services such as RemoteLink (OnStar’s app), Automatic Crash Response, Stolen Vehicle Assistance, Vehicle Diagnostics and the launch of OnStar 4G LTE, a service that allows your vehicle to become a mobile hotspot.
CAM YOURSELF
PROJECT: App, Website
CLIENT: Carolinas HealthCare Systems
ROLE: UX/UI Design, Interaction Design, Art Director
The Connected by OnStar websites highlighted services such as RemoteLink (OnStar’s app), Automatic Crash Response, Stolen Vehicle Assistance, Vehicle Diagnostics and the launch of OnStar 4G LTE, a service that allows your vehicle to become a mobile hotspot.
ONE PRIDE
PROJECT: Social Media, Stadium Signage
CLIENT: Detroit Lions
ROLE: Art Director
One Detroit. One Pride; was more than a campaign for a sports team, it was a rallying cry for an entire city. The concept was integrated entirely across broadcast, print, collateral, in-stadium, digital and social. The conversation exploded across social media channels, and #OnePride appeared on bridges and around iconic Detroit landmarks.